I live to launch
Launch marketing and career strategy for ambitious leaders
I help marketing teams get projects off the ground–whether that’s whole companies, apps, campaigns, or new services.
What's keeping you up at night?
Strategy
Getting a new service off the ground?
Marketing
Aligning your marketing efforts with product and sales?
Social
Finding your first 10,000 users?
CX
Confirming that your services meet customer needs?
Launches are my favourite part of the marketing process. I also work with mid-career marketers and solopreneurs to build personalized Lightning Maps™, which map the steps required to help ambitious leaders achieve their goals. The best part? It works for companies, too.
I worked closely with Elizabeth as she developed the first and second generations of Avvy's marketing strategy and positioning. Elizabeth worked with our internal team and our vendors to build the corporate website, create and test customer acquisition funnels and expand our social presence. As an experienced leader in the digital health space, Elizabeth understood our vision for the Avvy brand and worked hard to bring it to life for our customers. She is an asset to any team that she joins.
Ramy Saleh, MD, MSc, FRCPC
Founder, Avvy HealthElizabeth is the person you want in your corner! She's kind, extremely intelligent, helpful, and incredibly thoughtful. I've had the pleasure of working with Elizabeth through Growclass, where she has become a pillar of our community. She's an incredible mentor to Growclass students and alumni, and I get consistent DMs from our community about how much she's helped them grow. If you're looking for a marketing leader to help your organization, you would be lucky to have EMW on your team in any capacity.
Sarah Stockdale, Founder and CEO
GrowclassElizabeth worked with our team at Insight Medbotics on several key announcements in 2023, including my appointment as CEO. She also worked with us to announce that IGAR is the world’s first and only robot to be FDA 510(k)-cleared for use inside an MRI, securing wide trade and partnership coverage. Her experience in crowdfunding, campaigns and other launches make her a trusted partner for strategic communications.
Fazila Seker, CEO
Insight Medbotics and founding President & CEO for MOLLI Surgical (now part of Stryker)Elizabeth worked with our team to relaunch our company as FlowPoint Technologies. She led the project to announce the new name and built several key marketing assets, including our website and sales collateral, on time and on budget. More importantly, Elizabeth’s collaborative approach makes her a delight to work with—she’s knowledgeable and gets the job done.
Brad Johnson, CEO
FlowPoint TechnologiesElizabeth led communications for AmacaThera for several years, working with our internal team to launch a new website, move our storytelling into animation and enhance our PR efforts and social media presence on LInkedIn. When I hand a project over to Elizabeth, I know it’ll get done well and on time.
