Product launch: Kickstarter
As campaign strategist, I quarterbacked the Linkitz team’s Kickstarter campaign to support its wearable toy development. Invented by Dr. Lyssa Neal, Linkitz is a wearable toy designed to teach young girls to code while encouraging social play.
I recruited a visual designer and social media specialist to the project. Deliverables included the launch video, launch page, and supporting social media collateral.
Linkitz raised over $100,000 USD on Kickstarter, and was covered by Fast Company, Tech Crunch, and Global News, among others.
Deliverables
Campaign strategy
Campaign staffing
Perks feedback
Content strategy
Social post feedback
PR strategy
Category:
Marketing launches
Client
Linkitz
Location
Ontario, Canada
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