Company relaunch
As the fractional Head of Marketing, I led the content strategy for the company’s CEO leadership transition. When the IGAR system, the company’s MRI-compatible robot, received a 510(k) FDA clearance for use in breast biopsy indications, I partnered with the CEO to update the product positioning, messaging and web copy, along with a brand refresh.
The announcement secured global industry coverage and continues to be a strong aspect of Insight Medbotics’ storytelling to investors and on LinkedIn.
Deliverables
Communications strategy and web copy rewrite
Updated brand identity (web)
New pitch deck
New team/executive bios
Press releases (10+)
Social media strategy
Category:
Marketing launches
Client
Insight Medbotics
Location
Ontario, Canada
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