Founder and Principal
Elizabeth Monier-Williams
About me
Hi, I’m Elizabeth Monier-Williams. It’s so great to meet you.
I’ve spent over 20 years marketing products, companies and ideas within Toronto’s tech and research sectors. I’m a lifelong learner committed to delivering excellence in all aspects of my work. Visit the Portfolio section for specifics.
In January 2026, I became a Certified Career Strategist through the Career Professionals of Canada and am an active member of the organization.
My full biography is below. If you prefer to see a scannable work history, visit me on LinkedIn.
Expertise
Conference organizers, you can copy and paste this version.
Elizabeth Monier-Williams is a Certified Career Strategist and marketing consultant with over 20 years of experience marketing products, companies and ideas within Toronto’s technology and research sectors. She has built and led interdisciplinary teams to achieve ambitious targets while delivering transformational work.
Elizabeth is a pioneer in crowdfunding campaigns for research-driven technology. She co-directed the WaveCheck campaign on Indiegogo, which raised over $150,000 in platform and follow-on donations to fund an innovative medical imaging technology. WaveCheck was also twice named to the Globe and Mail’s Top 10 Canadian crowdfunding campaigns. She also served as strategy lead for the Linkitz campaign on Kickstarter, which raised over $100,000 USD for a wearable technology designed to encourage girls to code.
Elizabeth holds a Honours Bachelor of Arts (co-op) from the University of Waterloo, where she was the English Department’s candidate for the Gold Medal. She completed a Master of Arts from the University of Guelph, receiving an Ontario Graduate Scholarship to fund her studies. A lifelong learner, Elizabeth is an alumna of Raw Signal Group and Growclass, and an active member of both communities.
Publications
In Spring 2022, I published Chaos Calling, my first novel, under the pen name E. M. Williams. The book received a strong Kirkus review, was named a #1 Amazon Hot New Release, and won a 2025 Canadian Book Club Award in the Sci-Fi/Fantasy category.
To learn more about my writing work, visit emwilliams.ca.
Podcast Appearances
“The Writer’s Edge with Writing and Marketing: Elizabeth Monier-Williams’ story” with Lindsay Lerner on the Learning with Lerner podcast. We explore how I balance being an author and marketing consultant (Apple, Spotify or Amazon Music // 40 min)
“The Journey to Self-Publishing Your First Novel” with Kirsti McNabney on the Thinking About podcast (2023). We talk about my writing journey and the decision to publish my own work (Apple or Spotify // 60 min)
“Brand value in the time of Covid” on the Everything is Brand podcast (2020) Dr. Ramy Saleh and I spoke about our work building CovidTrials.ca (now offline). I went on to collaborate with Dr. Saleh to launch Avvy Health in 2022—an app that connects people with basic healthcare services, such as blood tests, flu shots, and more.
Expertise
- Marketing Strategy
- Content Development and Lifecycle
- Customer Acquisition
- Certified Career Strategist
- Leadership
- Communications Strategy
- My specialty: Launches
Education
- Bachelor of Arts (Hons) - University of Waterloo
- Master of Arts - University of Guelph