Product Launch
I led the company’s corporate and product marketing, events and trade shows, internal communications, public relations, community management, government and investor relations, and co-marketing efforts with existing and prospective customers.
Deliverables included a refreshed brand direction, establish product naming conventions and rename product lines to deepen brand alignment and market recognition.
Key moments included an investment partnership with General Atlantic, launching Modus V, the company’s second-generation robotic digital microscope, and documentaries produced in collaboration with NASA, MDA, and SONY. Synaptive’s robotics were also featured on The First, a Hulu space drama starring Sean Penn.
Deliverables
- Marketing communications strategy
- Marketing launch campaigns
- Brand update
- Event/tradeshow management
- PR and media outreach
- Leadership, including key hires
Category:
Marketing launches
Client
Synaptive Medical
Location
Ontario, Canada
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