Book launch
In 2022, Circle Star’s publishing arm launched Chaos Calling: Book I of The Xenthian Cycle under my author brand, E. M. Williams. This fantasy action novel has intense action scenes that read like a Marvel movie and draws on my love of Toronto and my work in Canada’s startup sector.
Deliverables included: Book production and cover design, launch plan, verified author presence on digital book platforms (Amazon, Kobo, IngramSpark and Draft2Digital), operational infrastructure, author website development, social collateral and book trailers.
Chaos Calling was named a #1 Hot New Release in Contemporary Fantasy and received a positive review in Kirkus Magazine. After breaking in-person sales records at Word on the Street in Toronto for two years running, Chaos Calling continues to delight readers around the world, with sales in Canada, the United States, Germany, France, the U.K., India, and Spain.
Deliverables
Series brand identity
Produced book and covers
Author brand identity
Website
Sales pages (e.g., Amazon)
Social campaign and PR strategy

Category:
Marketing launches
Client
E. M. Williams
Location
Ontario, Canada
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