Product launch: Kickstarter
As campaign strategist, I quarterbacked the Linkitz team’s Kickstarter campaign to support its wearable toy development. Invented by Dr. Lyssa Neal, Linkitz is a wearable toy designed to teach young girls to code while encouraging social play.
I recruited a visual designer and social media specialist to the project. Deliverables included the launch video, launch page, and supporting social media collateral.
Linkitz raised over $100,000 USD on Kickstarter, and was covered by Fast Company, Tech Crunch, and Global News, among others.
